Last Updated: August 16, 2026
Who We Are
Our website is Mermaids & Hooks, located at:
At Mermaids & Hooks, your privacy is important to us. This Privacy Policy explains what information may be collected when you visit our website, how that information is used, and the choices available to you.
We do not sell your personal information for money. However, certain information may be collected or processed by third-party services that help us operate, analyze, advertise, and improve the Website.
What Personal Data We Collect and Why We Collect It
Comments
When visitors leave comments on the Website, we collect the information entered in the comments form. We may also collect the visitor’s IP address and browser user-agent information to help with spam detection and website security.
An anonymized string created from your email address, sometimes called a hash, may be provided to the Gravatar service to determine whether you use the service.
After your comment is approved, your profile picture may be visible to the public alongside your comment.
Please refer to the Automattic Privacy Policy for more information about Gravatar and how your information may be handled.
Contact Forms and Emails
If you contact Mermaids & Hooks through a contact form, email, or other communication method, we may collect your name, email address, and any information you choose to provide.
This information is used only to respond to your questions, comments, or requests and to provide customer support.
Email Newsletter
If you choose to subscribe to the Mermaids & Hooks newsletter, we may collect your name and email address.
This information is used to send newsletters, crochet pattern updates, new blog posts, special announcements, and other content you have chosen to receive.
You may unsubscribe at any time by using the unsubscribe link included in our emails.
Cookies
Mermaids & Hooks uses cookies and similar technologies to help the Website operate properly, understand how visitors use the Website, remember preferences, and display advertising.
Cookies are small files stored on your device by your web browser.
If you leave a comment on the Website, you may choose to save your name, email address, and website in cookies. These cookies are provided for your convenience so you do not need to enter your information again when leaving another comment.
These cookies may remain on your device for up to one year.
Additional cookies may be used by WordPress, Google, advertising partners, analytics services, embedded content providers, and other third-party services.
You may disable or delete cookies through your browser settings. However, disabling cookies may affect how certain parts of the Website function.
Google AdSense and Advertising
Mermaids & Hooks may use Google AdSense to display advertisements.
Third-party vendors, including Google, may use cookies to serve advertisements based on a visitor’s previous visits to Mermaids & Hooks or other websites.
Google’s use of advertising cookies allows Google and its advertising partners to serve advertisements to visitors based on their visits to this Website and other websites on the Internet.
Google and other advertising partners may also use cookies, web beacons, IP addresses, device information, or similar technologies to collect information as a result of advertisements being displayed on this Website.
Depending on your location and privacy choices, advertisements may be personalized or non-personalized.
Visitors may manage or opt out of personalized advertising through Google Ads Settings.
Visitors may also learn more about how Google collects and uses information from websites that use Google services by reviewing Google’s privacy and advertising policies.
Where required by law, Mermaids & Hooks may ask for your consent before advertising cookies or similar technologies are used.
Google Analytics
Mermaids & Hooks may use Google Analytics to help understand how visitors use the Website.
Google Analytics may collect information such as:
- Browser and device information
- Approximate geographic location
- Pages visited
- Time spent on the Website
- Referring websites
- Interactions with Website content
- IP address or related technical information
This information helps us understand Website traffic and improve the content and experience available to our visitors.
Google’s collection and use of this information is governed by Google’s own privacy policies.
Mailchimp
Mermaids & Hooks may use Mailchimp to manage and deliver newsletters and email communications.
If you subscribe to our email list, information such as your name and email address may be stored and processed by Mailchimp for the purpose of delivering those communications.
Mailchimp processes your information according to its own privacy policy.
You may unsubscribe from marketing emails at any time by clicking the unsubscribe link provided in an email.
Embedded Content From Other Websites
Articles on Mermaids & Hooks may contain embedded content, including videos, images, social media posts, advertisements, or other content from third-party websites.
For example, the Website may contain embedded YouTube videos.
Embedded content behaves in the same way as if you visited the third-party website directly.
These websites may collect information about you, use cookies, embed additional third-party tracking technologies, and monitor your interaction with their content.
If you have an account with that third-party service and are logged into it, your interaction with the embedded content may also be associated with your account.
Media
If visitors are permitted to upload images to the Website, they should avoid uploading images containing embedded location information, such as EXIF GPS data.
Visitors to the Website may be able to download images and extract location information contained within them.
Third-Party Service Providers
Mermaids & Hooks uses third-party service providers to help operate and maintain the Website.
These providers may include services used for:
- Website hosting
- Advertising
- Analytics
- Email marketing
- Spam prevention
- Website security
- Embedded videos and media
- Payment or ecommerce services, when applicable
These third parties may collect or process certain information according to their own privacy policies.
We do not control the privacy practices of third-party websites or services. We encourage you to review their privacy policies if you would like more information about how they handle your data.
How Long We Retain Your Data
If you leave a comment, the comment and its associated metadata may be retained indefinitely.
This allows us to recognize and approve follow-up comments automatically instead of holding them for moderation.
Information provided through correspondence or customer service requests may be retained for as long as reasonably necessary to respond to your inquiry, maintain business records, or comply with applicable legal obligations.
Newsletter information may be retained until you unsubscribe or request deletion, subject to any records we are legally required to maintain.
Your Privacy Rights
Depending on where you live, you may have certain rights concerning your personal information.
These rights may include the right to:
- Request access to personal information we have about you.
- Request correction of inaccurate information.
- Request deletion of certain personal information.
- Object to or restrict certain processing.
- Withdraw consent where processing is based on consent.
- Opt out of certain advertising or data-sharing practices.
Your rights may vary depending on your location and applicable privacy laws.
California and Other U.S. State Privacy Rights
Residents of California and certain other U.S. states may have additional privacy rights under applicable state privacy laws.
Depending on the law and circumstances, these rights may include requesting information about personal data collected, requesting deletion or correction, and opting out of certain uses of personal information for targeted advertising or sharing.
Mermaids & Hooks does not sell personal information for monetary compensation.
Certain advertising technologies may involve the disclosure of information to advertising partners. Where applicable, visitors will be provided with privacy choices required by law.
European Economic Area, United Kingdom, and Switzerland
Visitors from the European Economic Area, United Kingdom, Switzerland, and other jurisdictions with applicable privacy requirements may be presented with a consent message or cookie banner.
Where consent is legally required, cookies or similar technologies used for advertising or certain analytics purposes will be handled according to the visitor’s consent choices.
You may be able to change or withdraw those choices using the privacy or cookie settings available on the Website.
Sensitive Personal Information
Please do not submit sensitive personal information through the Website.
Sensitive information may include Social Security numbers, financial account information, health information, information regarding racial or ethnic origin, political opinions, religious beliefs, criminal history, trade union membership, or similar highly sensitive information.
If you voluntarily submit such information, it will be handled according to this Privacy Policy, but we strongly encourage you not to provide it.
Where We Send Your Data
Visitor comments may be checked through an automated spam-detection service.
Information may also be processed by the third-party providers described in this Privacy Policy when necessary to operate, analyze, secure, advertise, or provide services through the Website.
Children’s Privacy
Mermaids & Hooks is not intended to knowingly collect personal information from children under the age required by applicable privacy laws.
If you believe a child has provided personal information through the Website without appropriate consent, please contact us so the information can be reviewed and removed when appropriate.
Links to Other Websites
Mermaids & Hooks contains links to other websites, including retailers, social media platforms, video platforms, and other third-party services.
Once you leave Mermaids & Hooks, this Privacy Policy no longer applies.
We are not responsible for the privacy practices or content of third-party websites.
Changes to This Privacy Policy
Mermaids & Hooks may update this Privacy Policy periodically to reflect changes to the Website, services, advertising practices, or applicable privacy requirements.
The updated date at the top of this page will indicate when the Privacy Policy was last revised.
We encourage visitors to review this page periodically for changes.
Contact
If you have questions about this Privacy Policy or would like to make a request concerning your personal information, please contact Mermaids & Hooks through the contact information provided on the Website.